The Spark Lab
Partnering directly with clients, we advise, design, build and operate business innovation that matters and results that last.
The Spark Lab Team is a dynamic group of seasoned professionals with the business experience and aggressive investment philosophy that helps entrepreneurs scale their businesses.
We leverage our network of curated experts that are battle-hardened Executives and Bankers. If this sounds like a team you would like to work with, please, give us a call, and discuss your needs and goals.
We typically look for companies that disrupt conventional industries that allow a strategic advantage in a mature market.
We like to take an active role (not always) in the investment by streamlining operations and positioning the company to scale its current business model.
A company that changes how a conventional industry works.
A strategic edge that holds in a mature market.
A current business model that works and is ready to grow.
The Spark Lab runs an in-house growth agency and deploys it into the businesses we invest in. That is how we streamline operations and position a company to scale its current business model.
Lead scoring, nurture and follow-up that runs itself.
Sites and funnels rebuilt to convert, wired to the CRM.
Paid media, search and content managed to cost per acquisition.
Pipeline design and the marketing-to-sales handoff, measured.
Process, tooling and reporting cleaned up before scale.
One dashboard. Founders and investors see the same numbers.
Industries
Every industry has its own rules and its own customers. We learn them well enough to know which conventions to keep and which ones to disrupt.
Analytics
Every company we work with gets one live board: who is answering, how fast, and what it is worth. Founders and investors look at the same screen. Below is what it looks like for a client's sales and support team.
Current month
| # | Team member | Status | Open leads | Avg. first reply | Avg. resolution | Close rate |
|---|---|---|---|---|---|---|
| 1 | Ava Reyes | Active | 92 | 07:53 | 51:36 | 63% |
| 2 | Noah Bennett | Active | 89 | 08:06 | 54:22 | 58% |
| 3 | Mia Okafor | Active | 88 | 08:08 | 44:39 | 66% |
| 4 | Leo Castillo | Active | 92 | 08:09 | 44:27 | 60% |
| 5 | Zoe Lindqvist | Away | 96 | 08:17 | 43:10 | 57% |
| 6 | Eli Nakamura | Away | 80 | 08:26 | 49:49 | 54% |
| 7 | Ivy Marchetti | Away | 101 | 08:27 | 50:19 | 69% |
| 8 | Max Delgado | Away | 95 | 08:29 | 50:24 | 64% |
| 9 | Ruby Anand | Active | 92 | 08:38 | 34:54 | 54% |
| 10 | Theo Brandt | Away and reassigning | 86 | 08:41 | 48:26 | 51% |
| 11 | Nina Kowalski | Active | 88 | 08:58 | 50:46 | 55% |
| 12 | Sam Ferreira | Away and reassigning | 82 | 09:09 | 47:44 | 65% |
The Spark Lab Journey
Marketing gets held accountable for revenue when every stage is owned and measured. This is the path we build for every company we work with. The sale is the middle of it, not the end: the return on every ad dollar is made in retention and lifetime value. Where the buyer is on the left, what we do on the right.
Every stage has an owner, a number and a next action. That is how marketing becomes accountable for sales, and how a customer becomes worth more every year.
Partnering directly with the founders we invest in, we advise, design, build and operate business innovation that matters, and results that last.
Strategy, positioning and the plan to scale the current business model, from people who have done it.
The customer experience, brand, site and funnel, designed around results customers can see.
Automation, CRM, analytics and operations, built as one system and wired together.
We run it with you, week over week, against the numbers. That is how results last.
We invest, then deploy the agency inside the business. The value we create is value we share in.
Companies we have not yet invested in can engage the agency directly. It is often how a relationship, and a deal, begins.
Contact
If this sounds like a team you would like to work with, please, give us a call.
